Thursday, July 2, 2009

What are the 7 sins of greenwashing? And why should you care?

Sin of vagueness. An example of this would be a product claiming to be “all natural.” Plenty of stuff occurs in nature and isn’t very good for you (snake venom, arsenic, etc.). Recent commercials about the benefits of high fructose corn syrup are a good example of this.

The definition of greenwashing is “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.” ( Basically, it’s making a product, service, or company seem more “green” than it is in order to get you to spend your money. The number of products claiming to be “green” has increased 79% since 2006, and the rate of green advertising has tripled in the last two years.

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