Thursday, July 16, 2009

Battle Royale: High fructose corn syrup versus sugar

Which is better? High fructose corn syrup or sugar – or are they “compositionally equivalent”?

The advertisements lauding the quality of high fructose corn syrup do appear to be a bit biased, as if somehow the Corn Refiners Association (who funds these ads) might have something to gain. They invoke a cautious curiosity as political ad campaigns do – one might expect a stalk to appear at the end and declare, “I am a corn cob, and I approved this message.” The goofy, Kerri Kenney look-a-like in the commercial above resonates with the fool in all of us. “How could I have been so stupid?” We all strive to be the enlightened, juice-pouring power Mom who scoffs in the face of whiny syrup haters. Who wouldn’t want to be more like her?

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