Monday, August 24, 2009

Corn Syrup Association Fights Back

As more manufacturers retool products to eliminate high-fructose corn syrup, the Corn Refiners Associations takes to the airwaves in support of the sweet substance.

The Corn Refiners Association has launched a media attack to counter “misinformation” in the media about high-fructose corn syrup, Advertising Age reports. In the wake of Kraft Foods and PepsiCo reformulating some of their products to eliminate corn syrup, the association has purchased time on cable television in an effort to reach females and families with the news that high-fructose corn syrup is not the enemy.

In recent years, Kraft Foods has removed high-fructose corn syrup from Bulls-Eye barbecue sauce, Capri Sun Juice drinks with 25 percent less sugar, most of its Kraft Salad dressings and Wheat Thins crackers.

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