The decline and fall of high-fructose corn syrup.
High-fructose corn syrup first started trickling into our food supply about 40 years ago; by 1984, it was flowing from just about every soda fountain in the country. These days HFCS accounts for almost half of all the added sugars in the U.S. diet, but the corn Niagara may soon be over. Last week, PepsiCo became the latest manufacturer to turn its back on America's sweetener, introducing three new soft drinks—Pepsi Natural, Pepsi Throwback, and Mountain Dew Throwback—sweetened with a "natural" blend of cane and beet sugars. Next week, Snapple will roll out its most expensive advertising campaign ever to promote a "natural" line of tea drinks brewed with "real" cane sugar. Pizza Hut, Kraft Foods, and ConAgra have also made the switch in recent months. Not even a $30 million multimedia campaign from the Corn Refiners Association has done much to reverse the trend.
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