Monday, May 17, 2010

THE SWEET SURPRISE IS GIVING AMERICA A TOOTHACHE

The Corn Refiners Association (CRA) started a campaign in 2008 to spread the news about high fructose corn syrup. They called this campaign“Changing the Conversation about High Fructose Corn Syrup.” The CRA wanted to dispel the so-called “myths” about high fructose corn syrup being bad for you,and provide Americans with a sense of relief that food and beverages containing high fructose corn syrup are fine for their bodies. The CRA launched a line of commercials for their campaign, advertising sweetsurprise.com, where consumers can look up facts about high fructose corn syrup(HFCS). One fact posted on this web site and mentioned in the sweet surprise commercials is that high fructose corn syrup, like sugar, is fine, when consumed in moderation. This sounds great, but if consumers to look at the labels on packaged food and drinks, they will see that it is close to impossible to moderate HFCS.

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