“We know moms don’t like it, and they don’t want to feed it to their kids,” supermarket expert Phil Lempert told Ad Age.
The back-to-back, double whammy announcements that PepsiCo (PEP) is ditching high fructose corn syrup in Gatorade along with the results of a scathing new study from researchers at Princeton make it official — allies of the controversial sweetener have lost the war.
For years, the Corn Refiners Association, a trade group consisting of companies like Cargill and ADM (ADM), has been hammering away at the bad press gushing out about high fructose corn syrup. In ads, in the press and online, they argue that the sweetener is a perfectly natural product and that it is no worse for you than regular old sugar.
To which consumers have responded with a collective “Yeah, right.” Con Agra (CAG) is taking HFCS out of its Hunt’s ketchup, Kraft (KFT) is banishing it from Wheat Thins and you will no longer find it in Snapple drinks. It’s all in response to what food companies say is overwhelming consumer demand. “We know moms don’t like it, and they don’t want to feed it to their kids,” supermarket expert Phil Lempert told Ad Age. Last month, outraged San Francisco parents forced high fructose corn syrup out of chocolate milk in the school system. More products are sure to follow.