Wednesday, March 17, 2010

Food Companies Start Listening To Customers, Ditch High Fructose Corn Syrup

Do Americans feel strongly enough about high fructose corn syrup to seek out food without it? Will anyone go out of their way and pay extra to find soda or ketchup without the controversial corn-based sweetener? AdAge reports that some companies are removing it from their products, but have discovered that marketing the change without alienating consumers who weren't aware of or simply don't care about the presence of HFCS poses unique problems.

Big-name brands such as Wheat Thins, Gatorade, and Pepsi are experimenting with corn-free products.

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