Monday, November 23, 2009

Exposed: Bogus Claims On Food Labels

"You might get a reasonable amount of fiber per serving from Pop-Tarts with added fiber, but it comes along with high-fructose corn syrup and hydrogenated oil."

Every time I go to the grocery store I seem to leave ranting about another dubious or downright bogus health claim on packaged food. Take, for example, the now-pulled assertion that Frosted Krispies "Now Helps Support Your Child's Immunity," which Michael Y. Park reported on here in the Epi-Log a few weeks ago. Questionable claims were dealt a blow when the "Smart Choices" food labeling system, which had given a thumbs up to sugary cereals such as Froot Loops, suspended operations a few weeks ago (read the full story, Food Label Program to Suspend Operations from The New York Times).

Now the editors of ShopSmart magazine (published by Consumers Union, which also publishes Consumer Reports) are striking out against dubious claims. The December issue of the magazine highlights amd debunks common food label myths.

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