I'd been out of raisin bran for a while, but today was Wal-Mart day. When the big purple Post Raisin Bran box jumped off the shelf and into my hand, imagine my amazement at seeing a new blue banner splashed across the front:
Contains NO HIGH FRUCTOSE Corn syrup
unlike Kellogg's® Raisin Bran
Now, there's some likeable advertising, telling you what you need to know and sticking it right in the competition's face. You go, Post!