PepsiCo Inc. is giving away at least 10 million free cans of Sierra Mist Natural this weekend at Wal-Mart stores to introduce its new version of the lemon-lime soda, which now includes sugar instead of high fructose corn syrup.
The company announced last month it was remaking the drink by also removing preservatives. It added "Natural" to the name to cater to shoppers' desire to avoid artificial ingredients and launched a major marketing campaign, spending what it normally spends in a year to market the billion-dollar brand in the last quarter.
On Saturday, the company will give out the millions of cans at 2,800 Walmart supercenters, spending at least $3 million on the giveaway alone.
PepsiCo also removed high fructose corn syrup from Gatorade this year.