Monday, December 14, 2009

PepsiCo To Boost Investment In Gatorade, Launch New Products

The company plans to replace high fructose corn syrup in all Gatorade products with sugar and other sweeteners starting next year.

PepsiCo (PEP) said it will invest $30 million next year in its key Gatorade brand, making a series of changes to the sports drinks that will include the launch of new products and the removal of high fructose corn syrup from all Gatorade offerings.

The moves are intended to revive a brand that has been a weak spot for the beverage company during the recession.

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