Saturday, December 5, 2009

Partnership is not to the benefit of consumers

If you have been paying close attention to the health news the past month or so, you have probably heard that the organization to which I belong -- the American Academy of Family Physicians -- has teamed up with Coca-Cola to promote health.

I am not kidding. This has actually happened.

The AAFP has received, in my opinion, well-deserved criticism for this connection. Some background: The academy has launched its Consumer Alliance Web site, which aims to partner with corporations to increase health-education messages.

In the case with Coca-Cola, the academy received an educational grant in the strong six figures to "enable consumers to make informed decisions about what they drink based on individual need."

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