If you have been paying close attention to the health news the past month or so, you have probably heard that the organization to which I belong -- the American Academy of Family Physicians -- has teamed up with Coca-Cola to promote health.
I am not kidding. This has actually happened.
The AAFP has received, in my opinion, well-deserved criticism for this connection. Some background: The academy has launched its Consumer Alliance Web site, which aims to partner with corporations to increase health-education messages.
In the case with Coca-Cola, the academy received an educational grant in the strong six figures to "enable consumers to make informed decisions about what they drink based on individual need."
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