Saturday, June 6, 2009

The downward spiral of progress: Why companies keep ruining your favorite products

What's mostly forgotten, though, is that old-fashioned Coca-Cola never came back. What replaced New Coke was a drink called Coca-Cola Classic - made, like New Coke, with cheaper and more cloying high-fructose corn syrup in place of cane sugar.

FOR MORE THAN a decade, starting nearly 20 years ago, I believed that I would never need to think about buying sneakers again. When I needed new sneakers, I simply went to a suitable shoe store and found a pair of Jack Purcell sneakers, size 12, a clean white replica of the dirty and fraying shoes I'd worn into the store.

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