Monday, January 31, 2011

Federal Judge Boots Snapple Class Action

"It's probably no coincidence that the wholesale switch to corn sweeteners in the 1980s marks the beginning of the epidemic of obesity and Type 2 diabetes in this country. Sweetness became so cheap that soft drink makers, rather than lower their prices, super-sized their serving portions and marketing budgets."

Snapple does not owe class damages for advertising "All Natural" ingredients on juices that contained high-fructose corn syrup, a federal judge ruled. U.S. District Judge Denise Cote granted summary judgment because plaintiffs "failed to present reliable evidence that they paid a premium for Snapple's 'All Natural' label."

Evan Weiner and Timothy McClausland filed the class action on Oct. 10, 2007. They claimed Snapple's label was misleading because high-fructose corn syrup "does not exist in nature." They sought damages for deceptive trade, unjust enrichment and breach of warranty.

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