Thursday, November 4, 2010

PARTNER SERIES—THE TRUE COSTS OF SWITCHING FROM HFCS TO SUGAR

Enough Said: "Content developed and sponsored by: Corn Naturally". The bastards are running scared when they are putting together dog and pony shows like this.

How much can switching sweetening ingredients (such as a switch from high fructose corn syrup to granulated or liquid sugar) impact costs for food and beverage manufacturers? And does switching sweeteners pay off at retail? The increased ingredient costs are only the beginning. This one-hour Webinar will help marketers and product formulators consider implications before making decisions that could impact the bottom line.

The Webinar will examine formulary, labor and sanitation expenses, as well as capital expenditures and the possible costs associated with the environmental implications of switching sweeteners. It will also explore sales data from Nielsen, looking specifically at brands that have reformulated from HFCS to sugar and comparing pre- and post-reformulation data. A live question-and-answer session will follow.

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