First it was calories, then it was fat and sodium. Now, the latest health concern is high-fructose corn syrup.
As the country deals with obesity issues, ingredients in food have come under increasing scrutiny, bringing some confusion to the marketplace but also opportunities for companies as they try to differentiate themselves in a competitive grocery store.
Consumer concern has been getting a quick response from food companies, as many remove high-fructose corn syrup from well-known products, replacing it with cane or beet sugar. Sara Lee Corp. is the latest to jump on board, removing the sweetener from its two best-selling breads. Among the big-name products that already have undergone recipe overhauls are Hunt's ketchup, Gatorade, and everything in Starbucks' pastry case.