Monday, July 26, 2010

What Corn Flakes and an Oil Spill Have in Common

Recently, high fructose corn syrup (HFCS) has been called out for its many nefarious effects on the eating public—everything from obesity to Type II diabetes to liver disease is being blamed on HFCS’s abundant presence in just about every processed product on store shelves

You don’t have to look too far to find major brands that Americans don’t trust these days. Think: BP, Goldman Sachs and, well, toss in the names of whatever Wall Street firm and national mortgage lender you’d like. While the good folks who set our breakfast tables with corn flakes and fruit juice have not caused an ecological catastrophe or melted down our financial system (at least not yet), some of them have prompted consumers to take a closer look at their marketing techniques and, subsequently, their products—so much so that food manufacturers could, if they’re not careful, join the black list of brands that everyone hates and nobody trusts.

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