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HONEST TEA makes juices and teas with natural sweeteners, including the pouch drinks Honest Kids. In early 2008, Coca-Cola took a 40 percent interest in the Bethesda, Md.-based company, which had revenue of $47 million last year. Coke has an option to buy the whole company next year.
THE CHALLENGE Maintaining Honest Tea’s integrity while adjusting to a new relationship with a financial backer that has a different way of doing business.
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