Tuesday, May 3, 2011

Sugar Farmers Sue Over 'Corn Sugar' Campaign

The sugar industry is seeking some sweet revenge. A group of sugar farmers and refiners have filed a lawsuit against several corn processors and their lobbying group for their effort to rebrand high-fructose corn syrup as "corn sugar".

The Western Sugar Cooperative, Michigan Sugar Co. and C&H Sugar Company Inc. are asking the U.S. District Court in Los Angeles to end the corn industry campaign that markets high-fructose corn syrup as a natural product that is equivalent to sugar.

They say the campaign constitutes false advertising and are seeking compensation for lost profits and corrective advertising. The corn industry say the case has no merit.

The lawsuit is part of larger debate surrounding the sweetener among consumers, regulators and the food industry.

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