With the continuing controversy surrounding HFCS (high-fructose corn syrup), CPG houses are quietly switching to alternative sweeteners.
The move is expensive, but consumers perceive cane or beet sugars as “natural” and HFCS as “processed.” Kraft, ConAgra and PepsiCo have all switched some of their products, with Kraft saying consumer comments had led to the decision. While there is little nutritional difference between sugar and HFCS, recent reports have linked the latter to the epidemic of obesity.
The health controversy and a decline in soft drink sales have cut profits at HFCS manufacturers Archer Daniels Midland Co. and Corn Products International Inc. with sales off 1/3% last year.
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